Instagram strategy for boutique & wellness hotels

The feed is the first room
your guests enter.

Stay Narrative designs how a hotel is seen — and what that first impression sets in motion, long before a guest arrives.

See how it works
Most hotels have beautiful photos. Few have a narrative that holds them together.

A guest decides how they feel about a place before they ever read a description or check a rate. They scroll. And in those few seconds, the feed either tells a clear story — or it doesn't.

Stay Narrative gives that story a direction. Not louder posts or more of them, but a calm, coherent visual language that makes the right guest think: this is for me.

The work begins with what a hotel already has — its existing photography, its character, its sense of place — and shapes it into a feed that feels like the experience itself.

Services

A path, not a package.

Start small with a focused audit. Move forward only when it feels right. Each step stands on its own.

Start here

Narrative Audit

€490

A clear, honest read of your current feed — what it says, what it misses, and where the story breaks.

  • Full brand & content review
  • Feed analysis with concrete findings
  • 30-minute call to walk through it
  • Fully credited toward Brand Direction if you continue
The concept

Brand Direction

€1,190

The full visual direction for your feed — the framework everything else is built on.

  • Everything in the Audit
  • Moodboard & visual language
  • Feed framework & grid mockup
  • Built from your existing photos — no shoot needed
Ongoing — light

Content Advisory

€390 / month

For hotels running their own feed who want a steady hand keeping it on track.

  • Monthly strategy call
  • Feed review & feedback
  • Direction, not execution
Ongoing — full

Content Direction

€890 / month

Hands-on monthly direction of your feed — planned, curated, and held to one clear vision.

  • 12 feed posts & carousels per month
  • Curation, captions & visual consistency
  • Photo briefing included
  • Ready to post — you publish, or add posting as an extra

Reels direction available as an add-on once a feed is in place.

How we work

From first look to lasting story.

A calm, structured process — no pressure to commit to everything at once.

01

Understand

We start with your hotel — its atmosphere, its guests, what makes it unmistakably itself.

02

Direct

A visual language and feed framework take shape: the look, the rhythm, the story your grid tells.

03

Sustain

The feed keeps its direction over time — consistent, intentional, and quietly working for you.

Begin

Turn visitors into guests.

The Narrative Audit is the place to start — a focused, honest look at where your feed stands today.